When someone in your area searches for your services, you need to be at the top of Google. We make that happen with proven local SEO strategies.
Most contractors are invisible online. If you're not showing up when potential customers search for your services, you're losing jobs to your competitors every single day.
Did you know?
75% of people never scroll past the first page of Google results. If you're not on page one, you might as well not exist.
Complete optimization of your Google Business Profile to dominate the local map pack.
Strategic targeting of high-intent local keywords that bring you qualified leads.
Automated system to get more 5-star reviews from happy customers.
Website content tuned to rank for the exact searches your customers are making.
Get your business listed accurately across all major directories and platforms.
Clear, easy-to-understand reports showing your rankings, traffic, and leads.
Local SEO (Search Engine Optimization) is the practice of optimizing your online presence to attract more customers from relevant local searches. For contractors, this means showing up when homeowners search for services like "emergency plumber near me," "roofing company in [city]," or "HVAC repair."
Consider this: 46% of all Google searches are looking for local information, and 76% of people who search for something nearby on their smartphone visit a business within a day. Even more importantly, 28% of those searches result in a purchase. If you're not showing up in local search results, you're missing out on a steady stream of qualified leads who are actively looking for your services right now.
The contractors who dominate the first page of Google aren't necessarily the best at their trade—they're the ones who invested in proper local SEO. The good news? With the right strategy and consistent effort, any contractor can achieve top rankings in their local market.
When you search for a local service on Google, you'll notice three businesses appear at the very top with a map—this is called the "Local Map Pack" or "3-Pack." These three positions receive the majority of clicks for local searches. Getting into the map pack should be the #1 goal for any contractor serious about growing their business through online leads.
Ranking in the map pack requires three main factors: a fully optimized Google Business Profile, a strong collection of positive reviews, and consistent NAP (Name, Address, Phone Number) information across the web. We handle all of these elements as part of our local SEO service.
Your Google Business Profile (formerly Google My Business) is the single most important factor for local ranking. We completely optimize your profile by selecting the right business categories, writing a keyword-rich business description, adding high-quality photos of your work and team, posting regular updates, responding to all reviews, accurately listing your service areas, and verifying your business hours and contact information.
Many contractors create a Google Business Profile but never fully optimize it. They upload one or two photos and forget about it. The contractors who rank at the top are actively managing their profiles—and we do that for you automatically as part of our service.
Online reviews are crucial for local SEO rankings. Google uses the quantity, quality, and recency of your reviews as a ranking factor. Businesses with more positive reviews rank higher than competitors with fewer reviews. Reviews also dramatically improve your conversion rate—92% of consumers read online reviews before hiring a local business.
Getting reviews consistently is difficult when you're busy running jobs. That's why our service includes an automated review generation system. After each job, your customers receive a simple text message asking for a review. If they're happy (5 stars), they're directed to Google. If they're unhappy, they're redirected to private feedback so negative reviews never make it online. This system runs on autopilot and consistently builds your review profile.
Local citations are mentions of your business name, address, and phone number on other websites—think Yelp, Yellow Pages, Angi, HomeAdvisor, and hundreds of other directories. Google uses these citations to verify your business exists and determine where you're located.
The key is consistency. Your NAP information must be identical across every platform. Even small differences like "Street" vs "St" or using different phone numbers can confuse Google and hurt your rankings. We submit your business to 50+ authoritative directories with perfectly consistent information, then monitor these listings to ensure they stay accurate.
Your website is the foundation of your local SEO strategy. We optimize every page with local keywords, create service-specific pages for each type of work you do, add schema markup so Google understands your business details, optimize images for faster loading and better search visibility, write compelling meta titles and descriptions that improve click-through rates, and create location-specific content that targets your service areas.
One powerful strategy is creating neighborhood-specific pages. For example, if you're an HVAC company serving multiple areas, we can create pages like "HVAC Repair in [Neighborhood 1]" and "Air Conditioning Services in [Neighborhood 2]." This helps you rank for hyper-local searches in each area you serve.
Fresh, valuable content signals to Google that your website is active and authoritative. We create blog posts and service pages that answer common questions your customers have: "How much does a new roof cost?", "Signs you need a new water heater," "How to choose a reliable electrician." This content helps you rank for informational searches and positions you as the expert in your field.
Content marketing also gives potential customers a reason to spend more time on your website, which improves engagement metrics—another ranking factor. When visitors read your helpful articles, watch your how-to videos, and browse your project galleries, Google sees this as a sign that your site provides value.
SEO is not a "set it and forget it" strategy—it requires ongoing monitoring and adjustment. We track your keyword rankings, website traffic from organic search, phone calls and form submissions, your position in the local map pack, and competitor movements. Every month, you'll receive a clear report showing your progress and the specific actions we're taking to improve your rankings.
Typically, you'll start seeing improvement within 2-3 months, with significant results by month 6. Unlike paid advertising that stops the moment you stop paying, SEO builds long-term equity. Once you rank well, you continue getting free organic traffic month after month.
Get more visibility, more calls, and more jobs with our proven local SEO system.