Turn past customers into repeat business and referrals. Email marketing keeps you connected with your customer base and generates jobs without spending a dime on ads.
Most contractors spend all their energy chasing new customers. But your past customers are your goldmine — they already trust you and are more likely to hire you again or refer friends.
The Numbers Don't Lie:
It costs 5x more to acquire a new customer than to retain an existing one. Email marketing is how you stay top-of-mind with the customers you already have.
Email marketing is one of the highest-ROI marketing channels available, with an average return of $42 for every $1 spent. For contractors, email is particularly powerful because it keeps you connected with past customers who already trust you and are much more likely to hire you again or refer their friends.
Most contractors focus exclusively on finding new customers. But acquiring a new customer costs 5-7 times more than retaining an existing one, and existing customers spend 67% more than new ones. Your past customer list is a goldmine of untapped revenue—email marketing is how you unlock it.
Think about your typical customer lifecycle: a homeowner hires you for one specific job, you do great work, they pay you, and then... nothing. Years go by. When they need work done again, they might not remember your name or have lost your contact info. They search Google and hire whoever shows up first—often your competitor. Email marketing prevents this by keeping you top-of-mind year-round.
Every customer interaction is an opportunity to grow your email list. We help you collect emails through website opt-in forms, post-job follow-up requests, service call paperwork, social media campaigns, and promotional contests or giveaways. The key is making it easy and valuable—offer something useful like a seasonal maintenance checklist or discount on future services in exchange for joining your list.
Many contractors already have hundreds of email addresses sitting in their CRM, past invoices, or phone contacts. We help you compile these into an organized email database that's properly segmented and ready for campaigns.
The secret to successful contractor newsletters is providing genuine value, not just self-promotion. We create monthly emails that homeowners actually want to read: seasonal maintenance tips (like winterizing plumbing or AC prep), DIY advice for minor issues, what to watch for (warning signs that require professional help), project spotlights showcasing recent work, customer success stories, and exclusive subscriber-only promotions.
The goal is to be helpful first, promotional second. When you consistently provide value, recipients look forward to your emails and actually open them—instead of immediately hitting delete.
Many contractor services are seasonal. Email is perfect for seasonal reminders: spring campaigns for gutter cleaning, deck staining, lawn care, HVAC tune-ups; summer promotions for exterior painting, pool maintenance, outdoor projects; fall emails about furnace inspections, weatherproofing, leaf removal; winter reminders for snow removal, emergency services, indoor projects.
These timely campaigns trigger action because they address immediate needs. A well-timed email about furnace tune-ups in October can generate dozens of appointments—work you would have never booked without that reminder.
Email campaigns specifically designed to encourage referrals can be incredibly effective. We create referral campaigns that offer incentives (like "Refer a friend and you both save $50"), make it easy to share (one-click sharing to social media or email), provide specific ask ("Know anyone who needs a new roof?"), and include success stories from past referrals.
Happy customers want to refer you, but they forget to do it unless prompted. Email referral campaigns provide that gentle reminder and make the process frictionless.
Sending the same message to your entire list is inefficient. Segmentation allows you to send targeted messages to specific groups: recent customers get follow-up and review requests, past customers from 1-2 years ago receive re-engagement campaigns, leads who never converted get nurture sequences, commercial clients receive different messaging than residential, customers are grouped by service type (only roofing customers get roofing emails).
Segmented campaigns have significantly higher open rates and conversion rates because the content is relevant to the recipient. We handle all segmentation automatically based on your customer data.
Over 60% of emails are now opened on mobile devices. Your emails must look great on smartphones, tablets, and desktops. We design mobile-responsive email templates that are easy to read on any screen size, load quickly even on slow connections, have clear call-to-action buttons that are easy to tap, and include click-to-call phone numbers for immediate response.
Professional design also builds trust. Emails that look polished and professional reinforce your brand image and increase the likelihood that recipients take action.
Every email campaign provides valuable data: open rate (how many people opened your email), click-through rate (how many clicked links), conversion rate (how many contacted you or booked a job), unsubscribe rate, and revenue generated. We track all these metrics and use them to continuously improve your campaigns through A/B testing subject lines, optimal send times, message content and offers, and call-to-action placement.
Grow your email list with strategic opt-ins on your website and after every job.
Segmented emails that speak directly to different customer groups and needs.
Eye-catching email templates that look great on any device and drive action.
Timely emails that remind customers about seasonal services they need.
Special deals and exclusive offers that incentivize repeat business.
Detailed analytics showing open rates, clicks, and conversions from every campaign.
For most contractors, 2-4 emails per month is ideal. This keeps you top-of-mind without overwhelming subscribers. The frequency can vary based on seasonality—you might email more often during peak season with timely promotions, and less during slow periods.
Some people will unsubscribe—that's normal and actually healthy for your list. You want engaged subscribers who are interested in your services. Typical unsubscribe rates are 0.1-0.5% per campaign. If you're providing value and not being spammy, the vast majority will stay subscribed.
No. We write all the email content for you based on your business, services, and goals. You simply review and approve campaigns before they send. We can also incorporate your personal stories, project highlights, or specific promotions—just share the details and we'll craft the message.
We follow email best practices that keep you out of spam: using a reputable email service provider, proper authentication (SPF, DKIM), avoiding spam trigger words, including clear unsubscribe options, and only emailing people who opted in. Our delivery rates typically exceed 95%.
Yes. We send you preview versions of every campaign before it goes live. You can review the content, design, and links to ensure everything is perfect. Once you approve, we schedule it to send at the optimal time for your audience.
All replies come directly to your business email address. If someone responds with a question or wants to book a job, you'll receive it just like any other email and can respond personally. This two-way communication helps build stronger customer relationships.
Absolutely—email marketing complements all your other marketing efforts. We can integrate email with your marketing automation, promote your social media content, and drive traffic to your optimized website. A multi-channel approach delivers the best results.
You can see results from your first campaign. Many contractors get immediate responses when they email their list with a timely offer or reminder. Over time, consistent email marketing builds stronger customer relationships and generates steady repeat business and referrals.
Start generating more jobs from your existing customer base with strategic email marketing.